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So you came to check out the goodies, huh? 

Not that kind…okay, maaaaybe that kind. But before you peek under this skirt, we have a very important announcement to make:

STOP WAITING FOR YOUR BUSINESS TO TAKE OFF WITHOUT DOING SHIT TO MAKE IT FLY.

Because entertainment matters. Because catchiness matters. And because if you don’t carve out your own path in your industry’s forest, you’ll be a tree falling and no one will hear you.

Your brand’s lifespan will be doesn’t have to be short or snooze-worthy, so let us help you build an actual brand that takes actual creative risks and gets actually noticed by your audience.

 
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That’s why Obedient is who the cool brands roll with.

The head-turning, infectious, innovative, playful, compelling, whip-smart, fun, attention-grabbing, all types, flavors (ooh pistachio!), and stages in their business, kind of cool brands.

And since you made it here—possibly past the “Obedient” Google search that likely led you to a BDSM site—I am 1000% percent certain: YOU ARE AS COOL AS IT GETS.

So if you want to hook your audience with a fresh, creative position, and then reel ‘em in with a one-of-a-kind, dynamic personality; evoking consistency and consumer-trust in your brand. You’ve met your match.

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Who created this place?

Hi there! I’m Allie LeFevere, brand funmaker, messaging strategist, podcast host, fun advocate (fun-vocate?), founding mother of Obedient, and the ringleader of this place.

I created this site and my agency for entrepreneurs who want to build a brand so compelling, that your consumers not only feel endeared to your business, but GD entertained by it.

WELCOME, WELCOME, WELCOME.

 
 
 

Self-indulgence is a helluva drug

(AKA MY STORY. PERFECT IF YOU HAVE A LOT OF TIME ON YOUR HANDS…)

+ Read the full story

All my life I’ve been a neon pleather outfit in a sea of sensible suits. As in literally.

I once wore a chartreuse pleather shirt and jacket to meet with my hometown’s Board of Education. I was there repping my high school Student Council and when we collectively took a seat around the boardroom table, the sound of my clothing was so loud it caused me and our class prez to go into a laughing jag that nearly brought down the building.

BUT our hysterics became the warm opener for what was sure to be the coldest, stalest snoozefest in the history of meetings. AND 15 years later if you polled the folks from that room, I'd wager 96% of them would remember my silly-ass outfit.

The point? Standing out has so many perks. And who the hell wants to be the grey suit guy?!

But standing out ain’t always easy. It takes guts and nerve and a heavy helping of pleather, kidding, bucking the bland standards set by your competitors.

And more than anything—it takes smart, hilarious help.

I spent the last decade creating, launching, and scaling fun-centric global programs for brands + entrepreneurs, whipping up their humorous branding + marketing campaigns, and making sure every touchpoint of their customer's experience is unforgettable, unconventional, and most importantly, un-boring.

And that journey looked a little something like this:

Prior to starting my humor marketing agency: Obedient, I spent 6 years working at the world’s leading consulting firms, asking and answering big sexy questions like: How do you create a brand that people are banging down the damn doors to be a part of? A brand so strong that it leaves your competitors chasing after your tailwind? A brand that people brag about, rave about, obsess over?

Then I gave the double middle to corporate life and joined one of the first-to-market, subscription-box start-ups as their VP of Engagement—leading the strategic branding and comedic marketing for every weird and wild customer touchpoint.

After that stint, I jumped ship to run my first business (Shamelessly) developing innovative programming for big whig companies like Dell, AT&T, and Trunk Club and individually to 9,000+ everyday folks.

And the throughline the entire time? Fun is the most effective, entertaining, ENJOYABLE way to stand out in your industry.

So it made all the sense in the world that I would pivot from running a small (nearly) solo shop to building an entire agency rooted in the idea that FUN SELLS.

And the coolest part is now I get to leverage all my big creative thinking, fanaticism for humor-centric marketing, and fetish for witty and delightful copy to create bragworthy branding for my clients.

BECAUSE EVERY BUSINESS CAN HAVE ITS DAY IN THE SUN IF YOU STEP OUT OF THE DAMN DARK. (yes, I’m shouting.)

Out of the darkness of weak launch plans, dull marketing, and copycat branding.

And I say this because I know what it’s like to be an entrepreneur with a big vision! exciting idea! well-intentioned plan! And to also be SHITTING MY PANTS because it’s effing hard to get a brand off the ground and into people’s hearts.

But you don’t want any brand, you want one that falls out of formation and into the arms of your ideal customer, which is why I created Obedient where we, quite literally, do it all: branding, launching, messaging, and design—online, offline, crossing the line, you name it.

In short, hit us up. WE GOT YOU.

 
 

WHAT ELSE YOU SHOULD KNOW ABOUT ME

I love filthy rap music, Indian food and getting lost in a great book (hence I read 80+ a year like a total psychopath). I swooped up my degrees from Michigan (Go Blue!), as well as more post-grad certificates than I’d care to admit. I have a knack for memorizing words to songs I hear once and believe it is my DUTY to dance or sing at least once an hour, much to the dismay of my team. I host an erotic, pop-culture comedy podcast called Fangasm (ranked top 25 comedy pod by Buzzfeed!), which means I get to laugh for a living and in my free-time. I’m a resident Chicagoan, but a Detroit-girl at heart (street cred!). I never turn down a good conversation, which means I’ve never successfully slept on a flight, EVER. And I like to swear (positively of course), so don’t get offended by my f-bombs. I consider them sentence enhancers.